THE GROWTH SYSTEM

THE CHIP KNOWS
LUXURY BUILD

Your complete growth system. The build below runs in order — a few pieces are already live and running in parallel.

Nothing starts all at once. We turn each piece on as it is built and running, so nothing breaks and you are never overwhelmed. Tap any phase to see exactly what is inside it. Times are working windows, not fixed dates.

RUNNING NOW
Your submission portal
A simple, private portal where you drop us listings, photos, and updates. Ships this week.
this week
Connect accounts & scheduler
Link Instagram and Facebook so we can schedule and post for you.
Voice & on-brand templates
A content system in your brand, so nothing ever looks templated or cheap.
Monthly content session
One to two hours a month. Quick photo and video from a shot list. We get the shot and keep moving, no fifteen retakes.
Pilot weeks
A few posts first, to lock your voice and the approval rhythm.
Full monthly cadence
A buyer post, a seller post, an authority piece, plus your listing and open-house posts as you submit them.
ongoing
7
build phases
2
complete, assets ready
Phase 2
building this week
0Strategy
1Engines
We are here2Wiring
3Go Live
4Reports
5Referrals
6Expand
CompleteThis weekPlannedOngoing
Discovery & strategy sprint
Goals, market, tech stack, and the plan to build against.
Competitor & migration findings
Who you really compete with, and where your buyers come from.
Strategy blueprint
Positioning, the open lane, and the speed-to-lead wedge.
Seller valuation funnel
An honest home-value tool with lead capture built in.
Relocation quiz funnel
Five questions to a buyer's three best-fit Fort Lauderdale neighborhoods.
Relocation guides
A premium guide for each feeder market: New York, California, DC, San Francisco.
Ad creative & copy system
Photo-led ads, overlays, and the full message system.
Homeowner report system
The spec, the templates, five branded emails, and the funnel opt-in.
Fields, tags, lists & pipeline
The structure every automation runs on.
1 to 2 days
Funnel to CRM connection
Opt-ins flow straight into the right neighborhood list.
about 1 day
Welcome & monthly letter
Subscribers get a warm welcome, then the monthly report.
1 to 2 days
Hand-raise engine
The moment someone asks for their value, the team is pinged. Speed wins.
1 to 2 days
Farm import & test run
Load the neighborhood list and run the whole thing end to end.
1 to 2 days
Funnels go live
Connect both funnels to real web addresses.
1 to 2 days
Meta ad set
Launch the relocation ads to your feeder markets.
Tracking
Know exactly what each click and lead is worth.
about 1 day
Soft launch & monitor
Go live quietly, watch the numbers, and tune.
ongoing
Value data integration
Connect a property-value source so each home updates on its own.
2 to 4 days
Quarterly home report
Every owner gets their own value range, automatically.
about 2 days
Farm value backfill
Seed values across the whole neighborhood list.
about 1 day
Partner kit & co-branded guides
The one-pager and the gift guides agents send their own clients. Assets ready.
Target list
Top teams in your feeder markets, starting warm inside Compass.
2 to 3 days
Value-first outreach
A three-touch sequence that earns the relationship, never pitches.
ongoing
Quarterly intel & nurture
A useful South Florida briefing that keeps you top of mind for years.
ongoing
Funnel A/B testing
Keep lifting conversion on what is already live.
ongoing
Nearby-sale alerts & SMS
Auto-notify a street when a home sells, add text where it lifts response.
later
New markets & video
DC and San Francisco variants, plus cinematic video.
later
CRM rebuild
A clean foundation, scoped as its own project when the time is right.
future
Monthly content
Fresh neighborhood numbers, fresh posts, and a monthly photo and video session.
Management & optimization
Watch spend and performance, cut losers, scale winners.
Reporting & strategy
A clear monthly read and the next move.
TO TURN IT ON
What we need from you
Small, specific, and the only thing standing between built and running.
To wire the backend
  • Access to GoHighLevel, or the go-ahead to set it up
  • Who owns the monthly MLS numbers for the letter
  • Your booking-calendar link for value requests
  • The neighborhood list to load, and which areas launch first
To run social
  • Connect Instagram and Facebook
  • One to two hours a month for a shoot
  • A point person, and quick approvals during the pilot
  • Photos and brand assets, with the rights to post them
To open referrals
  • Confirm the referral fee and the Compass process
  • Names of agents worth reaching out to first
What you will always see
Full visibility, on your side, the whole way.
  • The portal, to submit listings and watch what is in production
  • Every post as a draft to approve before it goes live
  • A simple monthly calendar of what is going out
  • A library of everything we make, plus a monthly recap
Prepared by Two Cool. Built to launch lean and grow on purpose.